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Our Story

Since 1992 Of The Earth’s Founders and Designers Hélène Bisnaire and Richard Ziff have followed their calling by integrating their love for fashion, music, art, travel, organic farming, spirituality and all that is natural. Drawn together by similar interests, Hélène and Richard began a romance with alternative and organic textiles. Working as partners in business and life, they co-founded Of The Earth in 1992, dedicated to the concept that fine organic and alternative fiber apparel was the wave of the future. Of The Earth started out with baby, children and adult clothing as well as bath, bedding and furniture. Organic apparel and home for the entire family…

How We Live:

With headquarters in Eugene, Oregon, Of the Earth is now nestled in the Willamette Valley Region of Western Oregon. This natural environment is an excellent reminder of our roots and how important it is to play an active role in helping maintain and protect all natural environments. For this reason, OTE has established the Of the Earth Foundation, donating a percentage of its annual net profit to humanitarian and environmental causes.

Our Mission:

From a personal dream of bringing organic sustainable products to the world’s market, we believe we can make a difference and so can you. Since 1992 we have strived to be the premier resource for fashionable alternative and organic apparel.

Sustainability has many long reaching definitions at Of the Earth. We have been pioneers in sustainable agriculture and apparel since 1992. 


Sustainability to Of the Earth simply stated is the Transparent Trade of consumer goods from Farm to Fashion, which allows all that participate in the production of these goods to benefit from this transaction, the earth, the water, the air, the farmer, the ginner, the spinner, the weaver, the knitter, the finisher, the sewer, the trucker, the shipper, the broker, the certifier, the buyer, the store, the web, the employees, the consumers, the bankers and investors who believe in the mission of this Company. The mission, which 20 years ago was said to be unattainable, we at Of the Earth defied all odds, overcame all hurdles and have become a leader in the transition of conventional production to natural, sustainable and organic production. We continue to strive for more sustainability in all aspects of business creating a Conscious Corporation, giving a future to people who could not dream of one.


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